What follows is but a project, and a fantastic idea.
We – not just Crozetians, but humans – need third spaces. While we’re not a city, we’re still humans.
America’s social fabric is unraveling as traditional community gathering spots disappear, leaving people increasingly isolated in an age of digital connection. According to a January 2024 survey by the American Psychological Association, 79% of adults report feeling lonely, a crisis directly linked to the decline of public spaces where spontaneous social interactions once flourished. The erosion of coffee shops, community centers, and neighborhood bars has transformed social connection from an organic, serendipitous experience into a scheduled, app-mediated transaction.
“From Jessica Bullard – Hello Crozet neighbors! I am working on an MBA project related to a potential business concept for Crozet and other similar size communities, and need to collect some data from our target market- you!
If you have a few minutes to fill out this survey, I would appreciate it. All who respond will be entered to win some fun local business gift cards.
*For now, this is just an MBA project and unlikely to actually happen but you never know, I guess! 
Crozet, VA Gathering Space Concept Survey
Business Concept
A small (up to 50 people) gathering/event space with a first location in Crozet, VA that makes it easy to host celebrations for all ages, community gatherings, and meetings. It offers all-inclusive event packages for birthdays, anniversaries, and special occasions, along with pop-up events like whiskey and wine tastings, after-school activities, and clubs. Local vendors will be featured in event packages to support the community. On weekdays, the space will be available for meetings, co-working, and temporary office use. The venue will be small and not targeted towards weddings, rehearsal dinners, etc. as that market is already saturated in the area.
Problem
Crozet, VA, the first location, is a growing area with families, transplants from larger cities, and many remote workers. Most local venues are large, wedding-focused, or centered around alcohol, making it hard to find flexible, affordable spaces close by for small family events or professional needs. Event planning can be stressful for busy families who don’t want to travel or make their guests travel to larger areas. The town also lacks the diverse experiences found in larger cities.
Solution
Our venue (name TBD) will be simple to book, with clear pricing and flexible packages for private events, meetings, and community gatherings. Public pop-up events will bring fresh activities to the area. On weekdays, it will serve as an affordable, convenient alternative to traditional offices or working from home and could even be a gathering space for middle/high schoolers before and after school.Target Audience
- Individuals and families needing a venue for celebrations
- Local professionals and businesses needing event or meeting space
- Entrepreneurs and remote workers looking for a co-working space
- Community members interested in social and educational activities
- Parents looking for after-school programs and clubs for their children”
Click here to fill out the survey
